Mia Hudson Media

My TV adverts for a new horror/sci-fi channel called  Imaginary  will aim to create a brand identity that distinguishes itself as a serious channel that is a homage to the genres rather than parodying them. The adverts will include a 3 shot sequence at the start of them all, which will be identical on each advert. They will then all end the same, with a single shot and a title screen which will include the logo, channel name, slogan, and time of launch. The voiceover during these parts will always be the same. My adverts will, overall, create the idea of a person watching the channel, then show them going to bed before showing a short horror/sci-fi clip that will give an idea of the programmes broadcasted on the new channel. The tagline for the channel is  “Supernatural Nightmares” , so adverts will follow conventions of the genres because the shows will stay with you. My adverts will include multiple characters. There will be a recurring one, a female character that is watching the TV

How much does it cost?   Advertising slots cost advertisers different amounts. For example, a prime time slot during The X Factor (ITV1, prime time, Saturday night) will be more expensive than broadcasting in a slot during Countdown (Channel 4, afternoons, weekdays).  The most expensive advertising time slot is during the X Factor finals when a slot of 30 seconds costs around 200,000 pounds. Both Asda and John Lewis have both used this time slot to show their Christmas campaigns. Guinness and Chanel have produced some of the most expensive adverts of all time. In 2007, the Guinness advert entitled Tipping Point cost 10 million pounds. The most expensive advert ever made was produced by Chanel, and directed by Baz Luhrmann, for Chanel No. 5. It featured Nicole Kidman, it was two minutes long and cost an estimated 18 million pounds. As with all advertising, it varies depending on the context... The target demographic of the audience (social, economic and cultural context) such as age, e

Mise-en-scene       Sound        Shots         Editing Techniques       Characters and Plot Typical Features of Horror:  Low lighting  Creepy locations  The woods (abandoned locations)  Lots of low angle shots  Eerie establishing shots  Could have gory make-up The soundtrack might be eerie, and non-diagetic Tension build up sounds Night time Over the shoulder shot Foley sound of screaming for example Close-up to show reactions Paler make-up Human protagonist Gothic style typography Exaggerated sounds (creaky stairs, etc) Typical Features of Sci-Fi Artificial lighting Normal locations that everyone has seen to make the supernatural seem even more out of place Have costumes that reflect normality, of the situation at hand Make-up reflecting the character (alien, human, etc) Added sounds that the audience won't have heard in their daily lives Lots of special effects to show things that cannot be done by the actors themselves (stunt doubles, mannequins, etc) High key lighting - futuris

Name of Channel :  Genre of Channel : My channel will be both a horror and sci-fi channel. It will play both types of films, etc throughout the day, with the 'hardcore' ones coming past the 9 o'clock watershed. Overview of Idea for my TV Channel advertising campaign : Each of the 4x15 second videos will start with a shot behind a person holding a TV remote and pointing it at a TV. Each will be a different TV/background. It will then move forward towards the TV, and a clip will start on the title of the show that this ad is focused on. Each show will be a different show as an example of the channel. 2 will be horror, and 2 will be sci-fi. The advert will interchange between clips of the different shows, and then also a generalised section with information about the channel. (channel name, launch date and access details (channel number, etc)) How does this fit the brief? : The 4 adverts will have a recognisable beginning, with the remote zooming into the TV, and have the same

Different forms of lighting and how/why they're used. Things to remember about lighting:                Big changes in natural lighting can drastically impact continuity.                Lack of consideration of lighting can make your adverts appear a bit too amateur. Types of Lighting: Chiaroscuro (pro. chirascuro) - harsh lighting that creates an extreme contrast between different areas of the shot, such as a face. Common in horrors, etc. High Key Lighting -  Uses harsh, bright lights to reduce contrast in a scene. It gives the scene                                            a whitewashed, clean look that doesn't have any shadow. 3 Point Fill Lighting - Creates a normal looking scene with soft shadows and average                                                             colours. Provides light across an entire object, the exact opposite of the                                                                  chiaroscuro . Low Key Lighting - All about creating shadows and c

Intertexuality : When one media text refers to another, either as a parody (comedic) or a homage. As an example, in Stranger Things, when the 4 boys find Eleven in the woods, its almost a direct, shot by shot replica of the scene in ET. Zeitgeist : The concerns and values of the period of time. Values, Attitudes and Beliefs : What the company believes in, and how they portray themselves in their media advertising campaigns. 3 Words To Describe The Theme Of The Google Adverts Google 2014 : hope, inspired, science  Google 2017 : how, help, difference Google 2019 : hero, super, empower